--- title: Ucommerce | Integrated Customer Relationship Management (CRM) description: "Elevate your customer relationship management with our integrated CRM system. \nCreate personalized promotion and pricing strategies for B2C and B2C!" --- [Skip to content](https://ucommerce.net/integrated-customer-relationship-management-crm#main-content) Close - [Product](https://ucommerce.net/product) - [Integrated PIM System](https://ucommerce.net/integrated-pim-system) - [B2B Price Engine](https://ucommerce.net/advanced-b2b-price-engine) - [Powerful Search](https://ucommerce.net/search) - [Sitefinity X Ucommerce](https://ucommerce.net/sitefinity) - [Umbraco X Ucommerce](https://ucommerce.net/umbraco) - [Sitecore X Ucommerce](https://ucommerce.net/sitecore) - [Pricing](https://ucommerce.net/pricing) - [Customers](https://ucommerce.net/customers) - [Partners](https://ucommerce.net/partners) - [Support](https://ucommerce.net/support) - [Insights](https://ucommerce.net/insights) - [Webinars](https://ucommerce.net/news/tag/webinars) - [News](https://ucommerce.net/news) - [Documentation](https://dev.ucommerce.net/) SEARCH [![logo](https://ucommerce.net/hubfs/Ucommerce%20and%20CMS%20Logo/Ucommerce%20logos/ucommerce-widelogo.svg "logo")](https://ucommerce.net?hsLang=en) - [Product](https://ucommerce.net/product) - [Integrated PIM System](https://ucommerce.net/integrated-pim-system) - [B2B Price Engine](https://ucommerce.net/advanced-b2b-price-engine) - [Powerful Search](https://ucommerce.net/search) - [Sitefinity X Ucommerce](https://ucommerce.net/sitefinity) - [Umbraco X Ucommerce](https://ucommerce.net/umbraco) - [Sitecore X Ucommerce](https://ucommerce.net/sitecore) - [Pricing](https://ucommerce.net/pricing) - [Customers](https://ucommerce.net/customers) - [Partners](https://ucommerce.net/partners) - [Support](https://ucommerce.net/support) - [Insights](https://ucommerce.net/insights) - [Webinars](https://ucommerce.net/news/tag/webinars) - [News](https://ucommerce.net/news) - [Documentation](https://dev.ucommerce.net/) # Customer Center Manage individual customers, customer groups, and organizations in a centralized hub and understand and act on customer data. Whether you're creating personalized experiences, tracking order history, or supporting B2B workflows, the Customer Center provides the conditions you need to boost conversion rates. Just like a typical CRM. ![CRM_icon (1)](https://139731713.fs1.hubspotusercontent-eu1.net/hubfs/139731713/CRM_icon%20(1).svg) Trusted by well-known customers [![FritzHansen_logo](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/1.png?width=300&name=1.png)](https://www.fritzhansen.com/en/)[![NicChristainsen_logo](https://139731713.fs1.hubspotusercontent-eu1.net/hubfs/139731713/ncg_logo_horz_black_rgb.svg)](https://www.nc.dk/)[![BillundAirport_logo](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/2.png?width=300&name=2.png)](https://www.bll.dk/en)[![DOT_logo](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/3.png?width=300&name=3.png)](https://dinoffentligetransport.dk/)[![apoteket300x300_logo](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/Customers/apoteket300x300_logo.png?width=300&name=apoteket300x300_logo.png)](https://apoteket-online.dk/)[![BritishSafetyCouncil](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/6.png?width=300&name=6.png)](https://www.britsafe.org/)[![HotelVejleFjord_logo](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/7%20(1).png?width=300&name=7%20(1).png)](https://www.hotelvejlefjord.dk/) ## Create Truly Personalized Customer Experiences Empower your e-commerce platform with fully customizable customer profiles to store and utilize specific customer data to deliver personalized experiences. Ucommerce Next Gen provides insights to truly understand your customers and act on that knowledge to foster lasting relationships and drive sales. ![CRM illustration svg](https://139731713.fs1.hubspotusercontent-eu1.net/hubfs/139731713/CRM%20illustration%20svg.svg) Boost Your Conversion Rate Create highly relevant interactions by leveraging detailed customer data, such as preferences and demographics, to offer personalized product recommendations and promotions. Segment audiences effectively and craft targeted campaigns that **drive higher conversion rates.** Adapt Profile Information With Ucommerce you can easily enrich profiles with information like purchase history or demographic details to create an even broader foundation of data - **the flexibility is off the charts!** Adapt profiles to fit your needs to ensure your data evolves alongside your growing business. Full Data Overview Maintain a single, organized view of all customer data, ensuring that every piece of information is easily accessible and systematically arranged for **optimal efficiency.** It is now simple to update records, analyze trends, and act on critical information swiftly and accurately. Don't just take our word for it ### Read What our Customers Say About Us TIM LAUGHLIN DIGITAL ARCHITECT AT SULLIVAN *"The advantage of Ucommerce is that we can tailor it as we want to create a custom, comprehensive solution. Corky’s needed a detailed and customized order fulfillment process for shipping food, and we could do that with Ucommerce."* JED ALDERDIRECTOR & FOUNDER AT ELEMENT 78 *"The core of the product is great and does an awful lot of things. It also provides a lot of flexibility for us to implement our own elements into the system, which we see as a huge advantage."* KIMBERLY BLESSING HEAD OF TECHNOLOGY AT DOG DIGITAL *"I couldn't think of any other solution that would have allowed us to do everything we wanted to do in terms of customization."* Steve WardIt Director, British Safety Council *“From a product point of view, Ucommerce has an excellent price point. And mapped with our requirements to the platform capabilities, there was a good match. Also, the Ucommerce Customer Success Program is a great model, giving direct support from the vendor to the end user. In this way, they’re making sure that the end user can leverage the product. Obviously, a win for everybody."* ![mikkelfjaaland_testemonial](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/Testemonials/mikkelfjaaland_testemonial.jpg?width=300&name=mikkelfjaaland_testemonial.jpg) Mikkel Lund Fjalland Digital Marketing Specialist, A-apoteket *"Ucommerce gives us a great ability and flexibility to manage a vast number of shops from just one engine. In case of support and sparring, the Ucommerce team always provides the necessary understanding, flexibility and shows an ongoing eager to help.”* David LillingtonManaging Director, Reading Room *“One of the advantages Ucommerce have is their masterclass program. It gives our team a lot of confidence in their personal development, and our clients' confidence that we have working knowledge of cutting edge technology”.* Efficiency in your daily acitivities ## Leverage Customer Groups for B2B and B2C Scenarios Customer Groups allow you to organize customers into segments based on characteristics that matter to your business, helping you deliver greater value to every customer. Whether you’re catering to B2C customers with tailored promotions or managing B2B clients through membership tiers or industry-based segmentation, Customer Groups offer flexibility and precision. Streamline the process of organizing and segmenting customers by shared traits or behaviors, and easily create personalized experiences or strategic account management for large audiences in just a few steps. ![CRM_icon](https://139731713.fs1.hubspotusercontent-eu1.net/hubfs/139731713/CRM_icon.svg) Create Impactful Groups Organize customers into preferred segments, such as membership tiers or demographics, to improve your marketing, pricing, and promotional strategies. **Targeted groups enable effective campaigns and strong customer engagement.** Customers in Multiple Groups Assign customers to multiple groups in a flash. This allows you to manage overlapping segments and create more precise targeting. **This flexibility ensures you can adapt to changing customer needs while maintaining clear segmentation.** Drive Personalization at Scale Leverage a large amount of group data to deliver tailored offers, recommendations, and experiences that align with customer needs. This will be very useful when handling a great amount of customers.  **Personalized interactions foster loyalty and drive better business results.** “Adding Ucommerce Next Gen to our baseline is a no-brainer. Ucommerce gives e-commerce a composable, commerce-first platform at a very competitive price. This gives us a clear advantage as it ensures more predictable projects and successful client collaborations. As the cherry on top, our developers get to work with the latest tech." SØREN VALDORFF RASMUSSEN CTO ![no-zebra-neg](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/no-zebra-neg.png?width=200&name=no-zebra-neg.png) ![Søren_Valdorff_compressed (1)](https://139731713.fs1.hubspotusercontent-eu1.net/hub/139731713/hubfs/S%C3%B8ren_Valdorff_compressed%20(1).jpeg?width=300&name=S%C3%B8ren_Valdorff_compressed%20(1).jpeg) ## Organizational Accounts for Optimized Workflows Organizations in Ucommerce provide a painless way to group customers under a single entity, reflecting real-world business structures such as companies or institutions. Unlike customer groups, each customer can belong to only one organization to ensure a centralized view of their relationships and activities. Manage detailed data tailored to your unique business needs by incorporating data like spend limits, approval workflows, and order history across all buyers.  Efficient Workflow Management Streamline B2B workflows, such as approval processes and spend limits, to ensure seamless and controlled order placements. Comprehensive Organizational Insights Gain a detailed view of organizational activity, including order history across all associated buyers, enabling informed decisions. Customizable and Scalable Profiles Manage the data that matters most, from contact information to approval rules, ensuring scalability as your business grows. [![ucommerce-widelogo](https://139731713.fs1.hubspotusercontent-eu1.net/hubfs/139731713/Logos/Ucommerce%20logos/ucommerce-widelogo.svg)](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) Composable Commerce for .NET Developers. - [Product](https://ucommerce.net/product) - [Product Update Webinars](https://ucommerce.net/news/tag/webinars) - [Release Notes](https://ucommerce.net/release-notes) - [Knowledge Base](https://ucommerce.net/support) - [Support](https://ucommerce.net/support) - [Contact](https://ucommerce.net/support) - [Ucommerce Classic Documentation](http://docs.ucommerce.net/) - [Ucommerce Next Gen Documentation](http://dev.ucommerce.net/) - [Academy](https://ucommerce.net/academy) - [Pricing](https://ucommerce.net/pricing) © 2025 Ucommerce ApS - [Privacy Policy](https://ucommerce.net/data-privacy-and-cookie-policy) - [Cookies](https://ucommerce.net/data-privacy-and-cookie-policy) - [Terms & Conditions](https://ucommerce.net/data-privacy-and-cookie-policy) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "Denmark", "addressLocality" : "Aarhus V", "addressRegion" : "Denmark", "postalCode" : "8210", "streetAddress" : "Rymarken 2" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://139731713.fs1.hubspotusercontent-eu1.net/hubfs/139731713/Ucommerce%20and%20CMS%20Logo/Ucommerce%20logos/ucommerce-widelogo.svg" }, "name" : "Ucommerce ApS", "url" : "https://ucommerce.net/integrated-customer-relationship-management-crm" } ```