AI-generated content vs content writers can be great partners instead of a threat to each other. AI-generated content can complement the content writer’s skills, understand your e-commerce business and provide an even stronger knowledge foundation. So:
The quality of AI-generated content may be difficult to distinguish from humans. And that’s actually one of the benefits of this type of content. Another undeniable benefit is that AI can generate larger amounts of words than humanly possible.
It is a game changer for a content writer to compete with a computer that knows what keywords to use and when, and it’s absolutely normal to feel threatened! However, there’s no doubt that AI opens up new opportunities for content creators to utilize and maximize their content marketing strategy in terms of efficiency.
Content writers can hold real-life conversations about your business with your users or customers, turning the insights into the engaging, problem-solving copy, and relative case stories.
AI-generated content provides fast and lengthy content that the content writer can tweak and add details that the machine cannot deliver. It means your e-commerce business can use AI for content topics and execute them, but the content writer can tweak them to make the content valuable to the visitor based on knowledge about the consumer.
It’s worth it for your e-commerce business to make friends with AI because it’s all about relationships and providing value to people. Your customers are not just another number on your webshop.
Good content does not just happen. It requires a good amount of thought and ugly first drafts. And then it’s where the magic happens. So imagine the content we could create if we accepted the helping hand from AI and used it to our own benefit. Your e-commerce business would enter a whole new era with many new possibilities.
In the future, AI is going to evolve even further, but it is far from taking over our jobs. If we can find a way to become partners and not competitors, the quality of the content will skyrocket. The efficient fact-checking AI content generator and the unpredictable crumbled mind of a human content writer could be the best team - so why not partner up?
If you invest in both, think about all the fast and lengthy content that AI can generate. But there must be something behind the words other than just letters, right? Charm, personality, edge – that is not something you find in a computer. That comes from the charisma and passion of the content writer’s text.
Yet, content writers can spend way less time researching, writing, and editing the text. This means that your content marketing opportunities broaden, and you can generate value for your visitors by enabling your Content Writer to focus on advancing the text that AI generated.
If your e-commerce business combines AI-generated content and content writer efforts in an e-commerce content strategy, you can definitely face some benefits. So how can your e-commerce business benefit from the AI-generated content & content writer combo?
AI generates texts, and the Content Writer can optimize it to be valuable for your e-com visitor and also be SEO-compliant;
Content writer saves up time and can focus on already written content instead of going through the whole process themselves;
Consistent publishing of your content can help your e-commerce business gain a competitive advantage and build brand trust.
Thanks for reading! And please let us know if you have thoughts on this - experience with this and work with e-com. Our Content Creator, Gabriele Ptasinskaite, would be happy to hear from you.
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