Background

Recognizing the potential of this market, Montreal-based, award-winning animation studio e→d films wanted to leverage its expertise and sell online assets that they developed across many of their successful projects - from Photoshop brushes to character rigs and handcrafted animated elements, as well as helpful tutorials, and other useful resources.

Challenge

The animation studio faced many challenges with their previous website and online store, including a cumbersome website, poor navigation, way too slow loading time, non-customizable search options, and a backend platform and solution architecture that came with its own set of limitations. All these challenges led to unsatisfactory customer experience and created barriers to exploit the full potential of the market. Our Canadian partner Yaksa set out to change all of this.

Solution

Yaksa built e→d films’ new website using Umbraco and Ucommerce to meet the demands of the studio’s goals and requirements. The chosen technology made it possible to customize and modernize the online store and the entire website experience as well as simplify the management of the site. This, in turn, has resulted in great cost savings by improving productivity.

Results

Thanks to Yaksa’s implementation of a customized platform based on Umbraco an Ucommerce, e→d films is able to efficiently manage their online business on a daily basis.

The animation studio is now equipped with a fast and functional website with a flexible and easy-to-manage webshop serving as a new revenue stream.

The numbers speak for themselves - according to e→d films, their qualified traffic has increased to 250%, and recurring visitors grew to 300%!