Marketing Foundation

Marketing Foundation is one of the key features of Ucommerce and through it's comprehensive Advertise - Act - Award system, it enables the web store owners and editors to create, target and execute as many and as diverse campaigns as they can conceive.

Web store owners typically has an offline store and are used to be able to use a wide range of marketing tools in their offline business. In the digital world however, they often experience that they are limited to a set number of tools provided by the platform. 

What the Marketing Foundation gives the web store owner, is an excellent tool to react instantaniously. To create offers, price reductions and marketing campaigns on the fly, or even schedule them in advance.

The basic principles of Marketing Foundation

The basic principle of the Marketing Foundation is centered on the Triple-A model: Advertise - Act - Award.

Advertise

A customer needs to be aware of the marketing effort, so he or she needs to be exposed to a campaign.

This can be done on the entire site, on a product catalog, on a specific category or even on a specific product.

Act

Once the customer is aware of the campaign, it is now time to perform the act that releases the award.

Again this can be done on any level in the shop or by entering a Promocode, or by buying for more than (amount) or buy more than (number of products).  Finally you can introduce your own feature (e.g. subscriber to newsletter) through the option Dynamic order property.

Award

Finally the customer gets to the interesting bit - the award!

The award can be a discount, free shipping, percentage of a specific product or a specific order line, or whatever the client wants it to be.

This concludes the sales process and hopefully closes the sale! 

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